Diesel recently announced the fact that they wanted to feature a much more “manlier” scented cologne. Well, who is a better representation of what a “man” should smell like than Iron Man? In an attempt to break into the comic-fan community and cross promote their “Only the Brave” brand, Diesel will be producing a limited edition Iron Man “Only the Brave” cologne. Diesel’s Only the Brave cologne features a fist shaped bottle, so when Diesel’s announcement of a “major makeover” for the Iron Man cologne turned out to be just a red and gold repaint, I can’t help but feel a cheated and disappointed. No real feature on the bottle screams Iron Man (unless you count the box). No cool designs on the bottom to feature Iron Man’s gauntlet or the flight stabilizer/repulsor blast on the bottle. It’s just plain old red and gold. Oh well… Regardless, even with the lackluster design of the bottle, I am pretty sure Iron Man comic and movie fans will be more than willing to drop $67.50 for a 2.5 ounce bottle. Iron Man “Only the Brave” cologne scent is described (a bit confusing) as “top notes of lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, and a dry down of amber, tolu wood and ebony wood”. I just have to say that lemon blossom or coriander doesn’t scream “man” or “Iron Man”. When I think of a smell that relates to Iron Man, I expect smoke, oil, women, and whiskey.
If the Iron Man cologne takes off, expect more cologne from Diesel that ties in with your favorite Marvel characters. On that note, I expect Diesel to somehow design a huge ass hammer into the Thor cologne bottle. Anything less, would be a crime. Diesel’s Iron Man “Only the Brave” cologne is expected to release mid-April and will be available major department stores and Diesel’s online store.
