Someone at Lego is smokin’ crack. Lego and Atlantis Resorts in the Bahamas has announced the opening of  the world’s first Lego Atlantis fantasy summer camp. Yes… I said a summer camp based on Legos. Opened by Frankie Jonas (one of the unknown younger spawns of the Jonas Brothers clan) and a life-sized sculpture of an Lego Atlantis Navigational SCUBA Explorer (L.A.N.S.E) scuba diver figure along with some random seal, Atlantis resorts revealed an 8000 square foot club named “Atlantis Kids’ Adventures” (A.K.A.) located on Paradise Island. Along with the opening of A.K.A., Atlantis resorts announced plans for a Lego summer camp available to vacationing families during the summer.

AKA uses cutting-edge technology to inspire kids’ imagination, offering everything from interactive touch-screen walls, tables and floors, and eight rooms that include Arts & Crafts room, The EVERY video game ever invented room; Wizardology reading room, a Culinary Kitchen and a performance area that features a green screen, a full-sized stage and dressing room, complete with costumes, and a LEGO Construction Zone, among other experiences.

Sadly, while the Lego summer camp was created to promote family activities, it will just serve as a venue where parents will dump their children while they going boozin’ at the local bar. Regardless, this new venture looks like a great financial and marketing move on the part of Lego considering the HUGE success of LegoLand. Oh… wait… Legoland blows and it’s terrible.  Wha… wha… wha… whhhhaaaaaaa…

[tni news]